PARAFERNALIA REVOLUTION ALLUMINIUM BALLPOINT PEN

PARAFERNALIA REVOLUTION!

Revolution.....The most well-known pen of PARAFERNALIA®. Designed in 1978 by Sergio Carpani as an object to commemorate the construction of the Beaubourg in Paris, REVOLUTION continues to attract the attention of newer generations of professionals and aficionados.
With its 31 pieces entirely produced in Italy and entirely assembled by hand, it is one of the symbols of “Made in Italy”.

REVOLUTION – 1971-1972

The story of REVOLUTION pen as told by his designer, Sergio Carpani. As a result of several years of internal struggles in PARAFERNALIA , we managed to direct PARAFERNALIA to concentrate on Design. 
1971 Alchimia Studio – an architect company of that time, requested a pen with an extreme design (HI-TECH) no one at PARAFERNALIA thought it might be done.
The philosophy behind Design is primarily the optimization, the essentiality, the aesthetics that inspire the draawing of an object.
PARAFERNALIA asked for a pen that was unsellable, a courageous image. I started to work with what was HI-TECH at the time, that was to show the technical parts, the mechanism, the guts of the instrument (just like the Centre Pompidou – Beaubourg of that time) and design the shape of the fitting around it (just like Pininfarina was being asked to shape a Ferrari car around the powerful engines in order for it to perform efficiently). An innovative pen, entirely hand-made with 31 miniaturised metallic components and push mechanism just like the most complex race cars.
The great innovative impact, the ultimate design and structure set apart who owns it.
For this reason, the pen was called REVOLTION and with great astonishment to everyone, it revealled to be a great commerial success which, even today characterises the PARAFERNALIA brand.
Revolution proposes itself today as a unique and contemporary writing object.

Designer: Sergio Carpani